AMAKHOSI CORPORATE IDENTITY Umkhulu Lo Msebenzi

 

1. Overall Amakhosi Trust Corporate Identity

FORE WORD

Amakhosi is a leading multi media Institution based in Bulawayo, internationally popular as “The City Of Kings” because of its reach cultural heritage and history. The city prides itself for having one of Africa’s most unique and leading Production House, Academy and Multi Media Distribution Centre  TOWNSHIP SQUARE CULTURAL CENTER(TSCC) which produce quality products with an African finishing. Drawing its inspiration from the African Renaissance, Amakhosi vision is to give the world a rare opportunity of experiencing world class taste in Multi Media Production, Learning and Distribution from the African eye. Notwithstanding its African originality, Amakhosi is not Xenophobic, as it appreciates diversity through partnering and working with producers, instructors and distributors from any part of the world, thus enriching and adding value to its products and its Academy trains students from diverse national, cultural and racial background.

AMAKHOSI TRUST

Amakhosi is a not for profit institution registered in Zimbabwe as a Trust No:MA337/2005. It was founded by Amakhosi Productions a production house that was founded by Cont Mhlanga at the backyard of his family home at number 488 Nguboyenja high density township in the city of Bulawayo as a private children’s Karate club in 1980.Its founding objectives have not changed ever since and are listed as follows in the Deed Of Trust;

• To perform various artistic activities.
• To train and participate in various arts, and establish a training institution.
• To produce and promote various types of cultural functions and establish a production house.
• To create a network with relevant organizations within and outside Zimbabwe for cultural exchange in the fields of performing and visual arts.
• To diversify operations buy establishing an investment department to generate funds for supporting all activities along fundraising functions.
• To produce and administer training programs with a cultural emphasis for companies, workers, interested organizations and practicing artists.
• To create a performance space in our community and also for visiting groups and facilitate touring management for other groups.
• To bring culture to the people through stage, TV, Film and Radio production and broadcasting and integrate culture with social development.
• To diversify to all kinds of sporting arts.

These objectives are the founding rock of the current Amakhosi Trust Vision.

VISION

To give the world an African option through world class multi media production, distribution and training .

MISSION

We aim to be leaders in multi media production, distribution and training, creating products and services that are unique, value adding from an African eye, while appreciating diversity.

CORE VALUES AND BELIEFS

Aggression

The sky is the limit and we never give up. We create ways and are goal getters. We leave no stone unturned, are innovative and forward marching.

Customer care

Responsive to the needs, of our diverse international customers and exceeding their expectations 

Teamwork

Togetherness, that includes sharing knowledge and teaming with other production houses in any part of the world in order to add value to our customers.

Integrity

Honour our commitment, words and promises, be honest and open to all our stakeholders

Continuous Improvement

Seeking excellence in all areas of our operations, innovation, quality of products, striving to be better, leading better, committed to excellence, pace setters in product quality, technological advancement, and all that we do with international certification.

The above listed CORE VALUES AND BELIEFS run and apply to all Amakhosi’s business SBUs, enterprises and their sub-operations.

CURRENT OPERATING SBUs

2. AMAKHOSI ACADEMY

VISION

To be recognised as the pre-eminent and dynamic centre for the teaching of creative multi-media practitioners in the arts with cognisance of the African renaissance

MISSION

Amakhosi Academy produces students that stand out in the world of theatre, dance, music, video/ film and arts management. We produce a well rounded creative genius in all sectors of the performing and audio-visual arts. The individual that graduates from the academy can compete at par with the best in the world. The Academy aims to become the unique and sole choice of performing and audio visual arts from the African Eye.

 3. AMAKHOSI PRODUCTIONS

VISION

To be the first choice centre of international quality multi-media production.

MISSION

 Amakhosi Productions aims to produce world class multi media content using the latest technology from an African eye while appreciating diversity in order to satisfy African and international stakeholders while ensuring a go return on shareholder investment.

4.AMAKHOSI DISTRIBUTIONS

VISION

To be the preferred distributor of quality multi-media content in global markets

MISSION

To make multi media content available and accessible to global media consumers. This will be achieved through the use of the latest information technology, to achieve the goal of the African contribution to global heritage in excellence in multi-media production

CONT MHLANGA founded Amakhosi in 1982 in the oldest township of Makokoba in the city of Bulawayo, Western region of Zimbabwe. It started off as a youth karate club. Amakhosi turned semi professional in 1988, creating its first pilot Centre, Amakhosi Performing Arts Workshop (APAW) that produced and toured with theatre plays. The plays were written and directed by Cont Mhlanga.

During those years Amakhosi won numerous national awards.

The same year, the pilot Centre, APAW established Zimbabwe’s first full time arts training workshop for all arts disciplines.   Regional touring started in 1985 when Amakhosi toured Botswana with a play entitled Nansi Le Ndoda. International touring breakthrough was in 1990 when the group first toured Scotland and Wales with Stitsha. It has been touring world wide since.  

In 1995 Amakhosi established Zimbabwe’s first privately owned Cultural Centre located in the boundaries of the city Centre and the townships, now popularly known as Township Square Cultural Centre (TSCC).  APAW moved to the new premises in 1997 and established a full arts business operation at the Centre in 1998.  To date the Centre remains the only economic anchor for the Arts and Cultural industry in Bulawayo’s business district, and the only one of its kind in Zimbabwe.

 Amakhosi TSC Centre does not receive any state funding.